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Tweets Offer Little Value in Understanding Customer Needs
Just did the math to figure out Vi’s college savings. Now: where the fuck am I going to get the required $1,000/month required? — Ryan Wilcox (@rwilcox) May 19, 2012 Social media. A rich source of...
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What’s your view on customers’ value to innovation?
More and more, customer-centricity is becoming a thing. As in, an increasingly important philosophy to companies in managing day-to-day and even longer term planning. In comes in different forms:...
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Latent needs are overplayed as an innovation dynamic
Reading this thought piece from the Silicon Valley Product Group, The End of Requirements, I saw this point about latent needs: Unrealized needs (also called “latent needs”) are those solutions where...
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Collecting and analyzing jobs-to-be-done
via the Daily Mail I’ve previously written about collecting jobs-to-be-done from customers. Because I was analyzing a broad topic across the entire innovation lifecycle, it was a good way to get a...
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